How does priming work in psychology?


How does priming work in psychology?

In: Biology

It’s about influencing associations between otherwise unrelated objects or concepts. It’s typically through repetition and consistent exposure. For example, if one says doctor, the more likely word someone will think of is nurse, whereas it’s much less likely to think of nurse after the word bread is said.

It can be through expectation as well; say, a person receives a treat/food in a blue room. When one encounters a blue room, they may then think of food.

Daniel Kahneman, who considers mind activities as system 1 and system 2, as two sections, says that in moments when we think intuitively and quickly, system 1 is in circuit, in times that we think analytically and statistically, system 2 is in operation.

Methods of working on objects and events of system 1 named by the oracle:

– connotation machine

– priming effect

– context and causality

– what you see

– put it in place

” Priming effect; it is a process that occurs subconsciously and therefore is often unnoticed, but its effects can be seen in the experimental environment. for example, after you have recently seen or heard the word “food” you are more prone to filling the cavity in the word so_ _ in the form of soup instead of socks. It could be the other way around, of course. Just as the idea of soup triggers the idea of food, the idea of dressing also brings stockings to mind. Interestingly, the effect of preparing can also affect our behavior. for example, in one of the scientific experiments, students were asked to select one of the groups of 5 words and form 4-word sentences. These groups of 5 words were either neutral (for example, he found, yellow, immediately, thing) or (florida, forgetful, bald, white, wrinkled) were prepared in terms of old age. Subjects were asked to walk to the end of the corridor after the questions, and walking times were secretly recorded by the researchers. Let’s see what we do! Subjects who formed sentences with words about old age walked slower than others. The “florida effect” has led to two-stage preparation. First, even if the word “old” was not used, the word sequence triggered ideas about old age; Secondly, these thoughts caused a slow walk, causing an age-related behavior. All of this happened without us realizing it. Students interviewed after the experiment said they did not realize that the words were chosen from a common concept, and none agreed that their behavior after the first experiment could be influenced by the words they read. Although the idea of old age did not raise awareness, their behavior has still changed. 

Let’s look at an even weirder example. As an experimental environment, the researchers selected an office kitchen where employees regularly prepared tea or coffee and voluntarily paid for them as much as they wished. In the first stage of the experiment, a picture of a flower flower was hung on the kitchen wall and in the second stage a picture of a pair of eyes was hung. Over a 10-week period, the picture on the wall was changed once a week. At the end of the experiment, the researchers compared the contributions that employees deemed eligible to leave in the box weekly. At the end of the experiment, the researchers compared the contributions that employees deemed eligible to leave in the box weekly. There were no points among employees about the decorations on the wall, but the contributions left in the box differed greatly. In the weeks of the eye picture, the contribution left in the box was three times higher than in the weeks when the potflower was hanging. An element that is obviously symbolically reminded of their views has led individuals to behave better. this effect has occurred without any awareness as expected. this system is a crucial example of how system 1 can affect system 2, and it also frighteningly reveals how easy system 1 can be abused. ….”