I see this brought up in a lot of business and marketing resources online when looking to grow a business or a brand but I never seem to find a straight forward answer as to what tactics can actually be applied or how they are utilized.
Is it just as simple as “embed keywords in page data and SE’s will scrape for it?”
In: Technology
Search engines are just algorithms that look for specific things. If you know what the specific things that it looks for and use that criteria to build your website you’ll get more traffic. Think of it like teaching to the test.
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