How does SEO work? Do search engines just see how many times a certain word appears on your site? And whoever has the most is ranked as the most relevant to the searcher?
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Search engines look for particular words but they also look at additional context, from domain name, alt tags on images, using proper HTML best practices for things like headline tags (H1, H2, etc.) to set page content hierarchy, meta tags on the page (text not visible to site viewers, but used by search engines), frequency of page updates (is the content current or not?). But they also look at things like how many inbound links the content has (people link to it if they think it’s useful/good content), how many people click the link when it’s presented in the search results (what displays is those meta tags mentioned, so the better crafted, more descriptive, the more somebody will think page is going to be useful). Now, they even look at things like page load speed/total load in terms of data to help people on mobile.
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