How does SEO work? Do search engines just see how many times a certain word appears on your site? And whoever has the most is ranked as the most relevant to the searcher?

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How does SEO work? Do search engines just see how many times a certain word appears on your site? And whoever has the most is ranked as the most relevant to the searcher?

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Anonymous 0 Comments

I’m not an expert but I work closely with a team that does SEO for our business, so until someone who is directly involved answers more accurately than me, I can tell you what I know.

In simple terms (because that’s as much as I know):

– Number of clicks on your site is important but not even close to the only measure.

– How long they stay on a page or site

– Who and how many websites link to your website.

– Whether they’ve found/bought what they needed. (measured in many ways including time on the site)

– Your Metadata, the info, words, text written in the background which isn’t seen by visitors to the website but helps directories (Like Google) find out what the website is about, including checking that it makes sense using AI to analyse if it matches what visitors see and whether the text makes sense if it was read.

– Whether your website is unique and you haven’t just copied and pasted info from another website (in which case you would be downgraded as no one needs to read the same text twice while searching on google).

I’m sure there is much more that isn’t coming to mind right now, but off the top of my head, that’s what I remember we focused on.

Also, Google doesn’t reveal how they rank websites so SEO changes constantly as people find new ways to play the system and Google improves their ranking algorithm.

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