ex. Someone said that the hawk tuah girl became millionaire overnight from her short video but what prevents people to make money with hawk tuah themed merch or YT or w/e off of her without having to pay her? It’s not like she already copyrighted the hawk tuah words right? Who offers her money and for what? Thank you.
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She literally admitted that she has made nothing of the meme and merch
In fact a ton of people who “blow up” make anything unless their content consistently gets the attraction of sponsors.
Similarly, that dude who said “Some say this would be 15 minutes of fame for you” during the Johnny Depp case, he also admitted he made nothing despite hundreds of millions of views.
You could track down everyone freebooting (stealing) your video and send them a bill. A certain percentage of them will pay you.
She didnt become a millionare and she cant even since she didnt make the video, someone recording her did and its their video.
To answer your question, usually having one video go viral dosent make you a millionare or even earn you a profit, but going viral has the potential of gaining you a following, and if you manage to use that as a springboard and become well known, advertisers and sponsors will want to work with (and pay) you to advertise their products.
Lets take youtube, Youtube wont start paying you until your channel gets a following, so even if one video gets 10 million views but everything else you put only gets a handful of views, you likely wont be able to retire from any YouTube payout.
I had a random youtube video randomly get over a million views in Japan
I got like 1k from youtube, and then a couple hundred dollars from random Japanese TV interviews
A million views is nothing, and I still pulled like 1500 total from it. I can only imagine the ad rev/press interactions for somebody that actually blew up and went viral
I wouldn’t imagine she’s legitimately a millionaire, but with how omnipresent she has become, I bet there’s plenty of opportunity to get paid by going on podcasts/interviews
I’ve been a pretty viral meme before. Widespread shares on facebook, a bunch of updoots here. Picture on WGN Morning News, all the Chicago news shows, a bunch of out of state news shows too. Good Morning America, Wendy Williams Show, the whole 9 yards. Front page of the local paper and a couple radio interviews.
I didn’t make any money off it, but my Tinder was pretty lit for the next month or two. Locals still recognize me sometimes and I’m 99 percent positive that Adam Levine knows I exist.
I think if I went viral a few years later, when TikTok is what it is today, I could have monetized it somewhat pretty easily. I probably could have made money on it five years ago when it happened, but it would have taken a lot of work and wouldn’t have made enough to be worth it. So I just enjoyed my 15 minutes and it makes for a good story at the bar these days.
She’s getting a percentage of the main seller of the T-shirts. Also she gets paid for doing podcasts. Night clubs will fly a viral meme person out and give them an appearance fee for just a couple of hours of hyping up the crowd. I hear she’s getting $20k+ for that.
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