Not just memes, but like pictures, or statistics or graphs? Slang and new ideas?
A lot of the most inexplicable things seem to come out nowhere to become well known, famous, and seen by millions around the world.
Any examples of exactly how and why this happens?
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Theres a strong, if not prevailing theory around what are called “dark broadcasters” that cause what we call virality.
We tend to thing of viral things being more organic, I share it with a friends, who shares it with a couple friends, and so on and it goes huge. Unfortunately, our thinking this is the case is just wrong, thats not how it actually happens.
Instead what happens is that there are people referred to as “dark broadcasters” whom have very very large followings, think big accounts, celebrities, stuff like that that instead are the main spreader of viral things online. Its not these smaller communities sharing with each other, instead its a handful of people with large reach and numbers sharing it that creates virality.
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