How does something sell out online the second it goes up for sale?

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My boyfriend keeps trying to buy a PS5 digital off walmart online and he was ready on the page with credit card info all set and as soon as the restock time hit, it was instantly out of stock (for the second time). How is this even possible? There’s no way that many people can add to cart, enter payment, and checkout in a single second.

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Anonymous 0 Comments

Most online retailers actually adjust stock based on shopping carts, not sales. It’s bad practice letting someone get to checkout only to take away the item as they fill in their credit card information. As soon as everyone has clicked add to cart, those ps5/xbsx/rtx3080s aren’t available. That makes the stock disappear very quickly.

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