Aside from the obvious advertising revenue, how does the NFL – and other sports leagues, for that matter- make money from the actual gambling? Isn’t the transaction simply between the bettor and the sports book? Do the leagues get a cut of the gambling?
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> Aside from the obvious advertising revenue
That’s it, though. People who are gambling on a game have a greater incentive to watch the game and aren’t as likely to look away, in case they miss something. More people watching means higher ratings, which means they can charge more for advertising.
It doesn’t. If it did, it would raise very obvious suspicions about the legitimacy of the competition. If the League got any portion of gambling profits, they could alter the game in ways to increase the House Take.
The NFL makes sportsbooks pay to become Official Sports Betting Partners or Approved Sportsbook Operators, and only companies that have paid the NFL are allowed to use NFL trademarks and to buy advertising in stadiums and during games. https://www.nfl.com/news/nfl-announces-agreements-with-four-approved-sportsbook-operators
1) various gambling apps/websites may pay for an advertising slot during games
2) various gambling apps/websites may pay to use league/team logos on their app/website
3) gambling can increase viewership of games. Someone who is betting on the game is more likely to want to watch it live, where the same person might be fine watching highlights later if they weren’t betting on the game
Joe’s Sports book will pay $_______ to become the “official sponsor of the _________ League”.
Have you not noticed that the overwhelming majority of ads for the Super Bowl do not actually SAY “Super Bowl” in their ads? This is because the NFL will sue to protect their “official sponsors”. So, you will hear an ad on the radio offering 2 for 1 pizzas for “the Big Game”.
Sports books are no different. Only the official sponsor will tout their “Super Bowl” betting lines and props. Everyone else will refer to the “Big Game”.
The pro leagues are happy to promote gambling. In time we’ll see rigged games just as we have with every other sport around the world. If we haven’t already.
A lot of these answers are actually incorrect.
The professional leagues have deals with the sports books to delay the live broadcasts/data to the public by 1-2 seconds.
This gives books the chance to adjust their odds and make sure no edge is made at home.
Essentially the pro leagues make money off of sending the DATA of the game to the books AS QUICK as possible
Gambling is addictive. If your product is what they gamble on, your product is addictive. It creates and/or retains customer base for no money.
“This telecast is copyrighted by the NFL for the private use of our audience. Any other use of this telecast or any pictures, descriptions, or accounts of the game without the NFL’s consent is prohibited.”
Accounts of games (including betting and odds making) are copywritten. Imagine a fiction novel choose your own adventure book/movie/Broadway play. The NFL has copyright protection under the law.
Betting operators would need to pay copyright licensing fees to the NFL.
A big one people are missing is they are paying for the rights to the data. There are very stringent requirements on data latency and getting it directly from the source is important. They will pay big money to get the data and then also to advertise their specific odds on the digital properties and even more to be an official partner.
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