Aside from the obvious advertising revenue, how does the NFL – and other sports leagues, for that matter- make money from the actual gambling? Isn’t the transaction simply between the bettor and the sports book? Do the leagues get a cut of the gambling?
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A big one people are missing is they are paying for the rights to the data. There are very stringent requirements on data latency and getting it directly from the source is important. They will pay big money to get the data and then also to advertise their specific odds on the digital properties and even more to be an official partner.
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