Aside from the obvious advertising revenue, how does the NFL – and other sports leagues, for that matter- make money from the actual gambling? Isn’t the transaction simply between the bettor and the sports book? Do the leagues get a cut of the gambling?
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Joe’s Sports book will pay $_______ to become the “official sponsor of the _________ League”.
Have you not noticed that the overwhelming majority of ads for the Super Bowl do not actually SAY “Super Bowl” in their ads? This is because the NFL will sue to protect their “official sponsors”. So, you will hear an ad on the radio offering 2 for 1 pizzas for “the Big Game”.
Sports books are no different. Only the official sponsor will tout their “Super Bowl” betting lines and props. Everyone else will refer to the “Big Game”.
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