Aside from the obvious advertising revenue, how does the NFL – and other sports leagues, for that matter- make money from the actual gambling? Isn’t the transaction simply between the bettor and the sports book? Do the leagues get a cut of the gambling?
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It doesn’t. If it did, it would raise very obvious suspicions about the legitimacy of the competition. If the League got any portion of gambling profits, they could alter the game in ways to increase the House Take.
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