Aside from the obvious advertising revenue, how does the NFL – and other sports leagues, for that matter- make money from the actual gambling? Isn’t the transaction simply between the bettor and the sports book? Do the leagues get a cut of the gambling?
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The NFL makes sportsbooks pay to become Official Sports Betting Partners or Approved Sportsbook Operators, and only companies that have paid the NFL are allowed to use NFL trademarks and to buy advertising in stadiums and during games. https://www.nfl.com/news/nfl-announces-agreements-with-four-approved-sportsbook-operators
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