Aside from the obvious advertising revenue, how does the NFL – and other sports leagues, for that matter- make money from the actual gambling? Isn’t the transaction simply between the bettor and the sports book? Do the leagues get a cut of the gambling?
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> Aside from the obvious advertising revenue
That’s it, though. People who are gambling on a game have a greater incentive to watch the game and aren’t as likely to look away, in case they miss something. More people watching means higher ratings, which means they can charge more for advertising.
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