TikTok makes money from ad revenue. To keep the app exciting and current and to keep people using it, it encourages people to put out high quality content. More engagement means more companies willing to pay to put their ads on TikTok. Some of this money TikTok will pay back to creators for having a certain amount of views. Note this is only in a few countries where creators get paid (USA, Germany, being two of them)
I don’t believe this has any bearing on ordering products from American websites or their respective shipping delays
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