Say a company wants to buy the licensing for a certain baseball team, how does that work?
In: Economics
They just have to contact the entity that owns the Trademark (in the example, it’s MLB) and negotiate a licensing deal. The cost will depend on the specifics.
If it’s a merch-maker they’ll probably agree to taking a percentage of the profits generated by the merchandise.
If it’s a film or tv show, they may not demand any payment at all since it can be seen as free advertising.
It just depends on what exactly it’s for.
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