How does Whatsapp make money if it’s free and there are no ads?
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They have paid for business services and they’ll sell lots of analytics data but ultimately it is very probably a loss leader for Meta to hold their share in the IM market.
When WhatsApp started they,like most startups, weren’t bothered about a business model, they just wanted to grow and hopefully get bought out or figure something out. They got bought by a massive money tree and so didn’t have to figure something out.
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