How does Whatsapp make money if it’s free and there are no ads?
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Business licensing. A lot of the “free to the public” apps/programs basically boil down to just ads or previews of the corporate product. If your employees like it and know how to use it, then it makes sense to license it for your business rather than train them on a different, possibly less featured product). MS Office use to be that way. PCs came with a “home license” of Office. People got used to how it worked, so businesses bought licenses for a product their employees were already familiar with. the other, licensed only office suites started to lose market share and just “faded away”.
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