How does YouTube, Google, etc. seem to have ‘unlimited’ storage for their users?

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How does YouTube, Google, etc. seem to have ‘unlimited’ storage for their users?

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Anonymous 0 Comments

Imagine your mom says she will buy you a set of Lego blocks anytime you want as long as you have enough room on your shelves. And you figured out that shelves are a lot cheaper to buy than expensive Lego sets you keep buying and putting up shelves, and she keeps giving you more Lego sets.

You have an incentive to make sure you have more storage space than you need so you can keep getting more stuff to put in them.

Same with Google. They make money off of the stuff people put in their storage – either by virtue of people paying for that storage or by them profiting from what is hosted there such as the money they make from ads on YouTube videos. And they make more money off of what you put there than it costs them to host it. So they have every incentive to continue to increase their storage to make sure they never run out so people can keep putting more stuff in them. They are constantly building new shelves (data centers) and extending to make bigger shelves out of the ones they have (adding more capacity to their existing data centers, upgrading hard dives to bigger storage, etc).

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