I follow some business/entrepreneur publications and I’m ALWAYS reading about some new startup or business that just gained millions of dollars in funding through various investing rounds or similar. It makes entrepreneurship seem like a cakewalk but in reality I have no idea how you would even start this process as an entrepreneur or business owner. Would love to learn how this works!
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Often the earliest rounds are from personal savings and friends/family investing enough to get off the ground with the initial viability studies, concepts, prototypes and such. Once there is some semblance of a product, along with pitch decks that address potential market, customer demographics, potential revenue sources, etc. are pitched to venture capital firms. It can mean pitching to dozens of firms trying to get one to invest, and maybe one will or maybe none will and it means trying to keep moving forward trying to find an investor or finding a way to pivot in a way to draw investment.
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