Getting to a memory is like getting to a certain tree in a forest. The more times you go to that tree, the more wear you put on the trail leading to that tree, and the easier it becomes to follow that trail the next time.
Edit: Bonus — if you take a friend with you, the trail gets trampled down even more. If you explain an idea to someone else or teach them something you know, it becomes even easier for you to remember the next time.
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