How exactly is it that quartz crystal led to such a massive growth in our time-keeping ability?

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Every video I see on some introduction to time-keeping history says things changed when quartz was discovered. I remember commercials for watches actually bragging in marketing campaigns about quartz time-keeping or whatever it is called. I don’t know what about quartz (is it an element) made it so important for keeping accurate time.

Also, I wasn’t sure what flair to put this under. I can add another if someone has a better suggestion.

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