how famous singers keep making hit songs?
In: Other
Mainly it’s the networking effect, as a famous artist they already have the name recognition, the investment of a major record company who also will make use of their publicists and extensive contacts through many points of distribution – retailers physical and online, but also a plethora of P.R. channels who they already have preexisting relationships with that means TV shows, radio DJs.
On a smaller scale the opportunity for a Radio DJ in your town to say “and we have a interview coming up at 12 with [insert recent hit singer here]” is a boost to his ratings since that singer’s latest hit is already on everyone’s minds and that means that their radio audience may stay tuned in longer. **Compared to an equally talented singer who has never had a hit: the DJ has no incentive to interview and give airtime to, because they don’t arouse the curiosity of listeners**.
This same principle works all the way up the chain, a hit singer may do 50 radio interviews in a day, all of which their publicist/record company has lined up for them. That is a resource simply not available to most new or independent artists who don’t have the connections or even the time to line up all those interviews. But not only that the same approach may get them interviews on TV, with major publications like ID or Vice or NME or Rolling Stone, again, which artists who haven’t had their first hit yet haven’t had the opportunity to.
The result?
Their songs get played more which means more people hear them so more people buy/stream them. It becomes another hit.
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