how GoodRX and similar cards work

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Can someone explain how these free cards work to give a better price than the paid-for policy?e prescription drug plan my company offers. My doctor suggested I use the GoodRX card and the price was about one-eighth (!!) of the first quote.

Can someone explain how these free cards work to give a better price than the paid for policy?

NB: the drug plan through my company is actually highly rated, so it’s not a scam.

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