How is a full chicken so cheap?

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I know economies of scale and battery farms and stuff but I can’t reasonably work out how you can hatch, raise, feed, kill prepare and ship a chicken and have it end up in a supermarket as a whole chicken for €4. Let alone the farmers and the supermarkets share. Someone please explain.

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19 Answers

Anonymous 0 Comments

At supermarkets, rotisserie chickens are know as loss leaders. They intentionally offer the chicken at below cost to get you in the door. As for chicken in general, yeah, it doesn’t seem to make any sense that the whole life cycle costs so little.

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