how do advertisers test the effectiveness of their ads posted on social media? Is it just different forms of surveys or is there anything else involved
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Links on social media include unique identifiers that are passed through to analytic software. Fb click ids, google click ids, everyone has click ids.
When you make a purchase on a site they will tell facebook that your browser made a purchase so keep finding users like you.
The analytic software will use cookies, ip addresses, and other unique data about you. All of your transactions are tracked and you will be remembered when you return to the site.
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