how do advertisers test the effectiveness of their ads posted on social media? Is it just different forms of surveys or is there anything else involved
In: 8
There’s simple reporting metrics, impressions, click through, dwell time, etc. Depends on the channel its on.
They also do market research. Talk to a sample of people, ask if they recall the ad, their impression of it, their opinion of the product or brand.
They may even run multiple ads to different audiences and compare the results to measure success.
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