how do advertisers test the effectiveness of their ads posted on social media? Is it just different forms of surveys or is there anything else involved
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There are a lot of metrics companies can use. Browser cookies will tell a company if you clicked on an ad, and whether or not you bought something as a result. Another tool is discount codes; give one code to one advertiser and a different code to another, and see which gets used more. You could do something similar with phone numbers or websites.
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