How is it possible that web ads refer to some irl discussions we have sometimes?

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How is it possible that web ads refer to some irl discussions we have sometimes?

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Anonymous 0 Comments

Those ads have become really clever at guessing.
Like, millions and millions dollars invested in it clever.
And if it has the slightest clues, like your and your mates phones being close to each other (with location tracking enabled on some apps) and your mate googling vacation targets the evening before it will guess the two of you will talk about vacation.
That and guessing a lot will eventually lead to some correct guesses.

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