If you are in business your goal is to maximize profits. Imagine you own a bread factory. The flour and the mixing machines for the flour aren’t determined by you. Those prices are set by who sells your raw ingredient and processing machines.
The only place you have control of cost is labor. So your job as someone trying to maximize profits is to cut labor costs or at least keep them stagnate to inflation. You can’t do that with the flour it’s price is always the same and only increases, and since it comes from a third party you have no control over that.
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