As a simple example: suppose China is trying to become a bigger economic power. They want to sell more of their goods. Europe is competing with them on the sale of those goods, in part because Europe has successfully agreed to trade treaties that reduce transaction cost for doing business throughout the EU.
So I, Steve McChina, go on the internet and start promoting the idea that the EU is bad, based on a bunch of bullshit. I get voters in Europe to oppose those trade treaties and withdraw their countries from the EU. Transaction costs in the EU go up, the cost of doing business there goes up, and now I can compete better.
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