They’re always advertising “you could win this house” and “it’s for charity” – is it all just a scam?
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Omaze was a privately owned, for-profit company that had two models to raise funds for charities. Sweepstake entries for a celebrity experience (set visit, dinner date, tickets to a premiere, etc.) see 60% of the money donated to charity, 25% towards fees and Omaze’s costs for advertising and creating content for the event, and 15% to Omaze as profit.
For prize-based experiences (like a car, vacation, or tuition), 15% went to the charity, 70% to sourcing and shipping the prize, covering the winner’s taxes, processing credit card fees, and Omaze’s costs in marketing and creating content for the experience, and 15% to Omaze in profit.
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