This is just market forces acting on a product with unreliable outcomes. No matter how good the growing year was, there are going to be fruits that are unripe, overripe, bruised, etc etc. Winemakers gather the best for their premium lines, and at the other end there’s the barely usable stuff. Bottom end fruits of other types often have other uses, but not so much wine-suitable varieties of grapes, so they punt it out at low cost just to shift the bulk – it’s all profit of some sort by then, because all the other work has been done.
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