You pay 10$ to listen to hundreds of songs a month, how can it possibly be profitable for artists?
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It’s quantity vs quality, Spotify pays less in royalties than a physical sale would, but short of someone continually buying the same CD (or Vinyl etc) then it’s a one time purchase, an artist could theoretically earn more in the long run with Spotify.
The problem for artists is that the royalty rate Spotify pays is very low, so the artist either needs to be incredibly popular or play a very long game in order for it to be profitable.
However, Spotify does offer the artist exposure to a huge number of customers, sure, it’s not worth the poor royalty rate, but it does at least give them a chance to gain new fans and thus expand their pool of potential merch and ticket buyers.
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