How is the Internet functionally different from television or radio broadcasts?
In: Engineering
Unlike radio and TV, the Internet is a marketer’s dream.
Regular broadcast media just throws a signal out into the universe, and you can’t directly measure who’s receiving the signal, or how long they’re using it.
The Internet allows casters the basic ability to monitor and document who’s consuming it, how long and where they’re geographically located. With more sophisticated tools, things can become even more granular right down to an individual and his/her other behaviors, likes and dislikes. Essentially tracking that person across the internet like a tick on a dog.
Latest Answers