How is the NFL game being paywalled on Peacock any different than when they are on Prime Video?
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NBC has always paid for games, but this is the first time they made it Streaming only, to get new subscribers to Peacock+. Amazon did the same thing with the Thursday games only on Prime.
TV is in transition from traditional distribution via cable, satellite, and the original for broadcasters into streaming. ABC has Disney+ with ESPN and has the most streamers already. Peacock and Prime are trying to position themselves when it goes full streaming.
This is going to be a multiple year transition, so plan to see more streaming only games as competition pays off with more subscribers.
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