I believe the basics come down to:
The companies goal is not for profit, but, companies still need to make money to pay employees. So they make enough money, either through servies, products, grants, or donations, to pay their bills and work towards the goal of the non-profit.
Better Buisness Bureua offers a service, so their goal is to keep companies in check vs the ‘normal’ company goal of almost exclusively making money like a department store or restaraunt.
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