What is the science or psychology behind the way how they display their products?
I understand that it’s supposed to drive sales, but what is the reason behind their method?
Why, or how does it work?
In: Other
When I worked at Target, end caps were sometimes paid for by brands to put their stuff out so more people would see it/walk by it.
At the most basic level, the easier it is to see, the more likely it is to sell. Either people happen to glance at it and you get an impulse purchase, or people looking for it find it fast or first.
Too high or too low, and it’s less likely to be bought.
You also sometimes put complimentary products next to each other, like salsas and queso being sold next to chips.
Finally, some people also mentioned putting things in certain areas of the store…this can be either low profit items in harder to find places so people look at more stuff on the way, or similarly with high demand items being put in the back so you walk by lots on your way to get them.
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