What is the science or psychology behind the way how they display their products?
I understand that it’s supposed to drive sales, but what is the reason behind their method?
Why, or how does it work?
In: Other
Ever notice at the grocery store that the milk and bread are almost always on complete opposite ends of the store? That’s so you have to walk past literally EVERYTHING else. End caps are organized with bright colors, large signage, etc. this is to grab your eye as you’re walking with a loaf of bread to get a dozen eggs and make you think “Man, I didn’t even realize I wanted diet, sugar free, pea flavored Gatorade!”.
Likewise, if you wander down the cereal isle, all bright colored, high sugar “kids” cereals are at eye level to a child. This is designed for the “Mommy/Daddy I want THIS one!”
Checkout – ever notice all of the candy – at the same height as the seat in the cart – same as the cereal isle.
That’s how a quick trip to the store for milk and eggs ends in a $200 grocery bill.
Most / All Big Box stores operate under the same principles. Get the people in front of the product so they’ll buy it.
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