What is the science or psychology behind the way how they display their products?
I understand that it’s supposed to drive sales, but what is the reason behind their method?
Why, or how does it work?
In: Other
There’s a lot going on. The stuff they want you to buy more will be at eye level. Cheaper alternatives will be on the bottom shelf. For some items, they may also include one overpriced option to allow the 2nd most expensive option to seem like a better value.
They’ll also put related products close to each other. If you buy a bag of chips, you may not go down a separate aisle to buy a jar of dip, but you might pick up a jar of dip that is right there on the same shelf.
Most stores have modular shelves in 4 foot units that will allow them to put shelves at the exact height they need to minimize wasted space vertically. They’ll also try and extend the same shelving strategy for multiple 4 foot segments. If the shelves change too frequently, it can be really jarring to look at and actually distract away from the products.
For most larger stores, the endcaps at the end of the aisles will either be used for extra space for a promotion on a regular product, or the permanent home of a seasonal product. In some smaller stores that are tight on space for all of their inventory, the endcaps might actually be the permanent home for a product.
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