What is the science or psychology behind the way how they display their products?
I understand that it’s supposed to drive sales, but what is the reason behind their method?
Why, or how does it work?
In: Other
I’m not sure necessarily there’s a science behind it other than what generates the most profit:
1/ who’s willing to pay for the most premium shelf space (eye level vs bottom shelf)
2/ productivity of those products (are the products selling? If not, they will be rotated out to make room for other products that are in demand)
3/ putting things next to each other that likely will increase upsell / cross-sell (so think putting a little hanger of chip clips next to potato chips)
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