What is the science or psychology behind the way how they display their products?
I understand that it’s supposed to drive sales, but what is the reason behind their method?
Why, or how does it work?
In: Other
Yes it’s supposed to drive sales but how it drives sales can be complex.
For example, a store may want you to buy something the store makes no profit off of… Out of hopes that you do buy something the store profits off of. This is called a “loss leader.” This would make the store put no profit items near high profit items.
And don’t forget the store isn’t the only actor here: the producer of the goods is also an actor.
For example, a toy company might pay the store to put their toys at a good location. The store makes extra money off the deal from the toy company rather than just their customers.
There are psychology tricks about how humans tend to look straight ahead, then down, then up. So placing items on high shelves tends to be a bad idea for impulse purchases, but fine for required goods that people will actively search for if they need it.
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