I’ve seen a few people ‘playing’ crypto apps over lunch where they just tap on the screen in exchange for rewards.
What does the crypto company get out of it?
In: Technology
Other people have already explained the ads part, but the thing that no one mentioned yet is that using crypto allows the company to payout to far more people than it could otherwise. For example, sending a bank transaction from Lithuania to India costs about $50 regardless of amount + a percentage from the amount sent on top. Using crypto, the transaction costs are negligible, so you can payout people tiny amounts (less than 1 cent worth) which would be completely infeasible otherwise. In turn, this helps to attract *and keep* users — if someone played a game and saw that they needed to collect a significant amount to be eligible for withdrawal, they would likely quit playing it. If someone played the game for 5 minutes, and already received a withdrawal for 69420 shitcoins (even if their combined worth is less than a cent), they would be much more incentivized to continue playing.
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