How the public was convinced to join the internet in the 90s

Question

For the internet to work, there must be cell towers everywhere, many servers built, and tunnels built with cables connecteted to every home.

How was the government/corporations convinced to start construction? How was the public convinced to start paying extra to get access to 10 websites and hope that it would take off?

In: 0

Answer 1

I remember internet providers running campaigns in shopping malls, offering “free” email accounts. People was fascinated with the idea of getting an email account even if they wouldnt use it. I guess that started creating a wave slowly, getting the internet into peoples mind. Marketing is about creating awareness and memory on the brand or product.