how vine died but TikTok was able to thrive
In: Economics
Other answers about timing, funding, and company goals are great. But TikTok is also much better than Vine as a platform.
The obvious difference is Vine’s 6-second limit. It’s hard to make a video that short – it’s only 1-2 sentences of speaking time. So Vine clips are campy and spastic. TikTok had no limit (or a much longer one), allowing TikTok videos to be more normal and have more variety – with personal stories, stunts, skits, all sorts of things.
TikTok has the social media functionality – which Vine may not have had. You can follow your IRL friends, and make videos effectively just for each other.
TikTok has editing tools like video captions, comment quotes, and filters, which can make it fun to use and easier to do certain videos like . What middle-school girl didn’t want to get a video of herself with dog ears / puppy face?
Tiktok has duets.
TikTok also has sound sharing – the audio clips can be separated from a video and used by other videos. It’s a simple feature, but very important. It enables dance trends, lip sync trends, other meme-like trends, and music promotion, all of which seemed to be huge pieces of TikTok’s popularity at some point. You can see someone do a dance, use the exact same music clip, do the same dance, and join in that little event. Sound sharing is an innovation with a real payoff.
So TikTok really does provide a variety of features that make it easy to do a wider range of videos and to support popular trends.
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