Tiktok isn’t just a short form video app.
It’s the world’s most advanced “next video that you likely enjoy” prediction system. The more you use it the better it gets.
It solves “discoverability” which is the biggest problem of all media consolidation services.
Why is Tiktok more popular? Because it’s way more technically advanced than the competition and has significant first mover advantage. Copy cats from Google and Meta are still playing catch-up without much success.
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