how vine died but TikTok was able to thrive
In: Economics
People are missing the real problem. Vibe was curated while TikTok is algorithm driven. Vibe was really really hard for new creators to get noticed, which led to a few creators making it big (like Bo burnham) while most got zero views because they didn’t get any clicks when they were down at the bottom of the pile. It led to smaller creators abandoning the platform, content dried up and it became a money pit for twitter.
One thing to mention that I haven’t seen yet is that their algorithm is extremely good, you can spend hours scrolling and not even realise you were on it for that long
The real answer is Ads to generate revenue. No company wants to invest in a 6 second ad space. Tiktok can have up to 60 second ads.
Vine died because it wasn’t profitable. Tiktok was subsidized by China until it became profitable. We don’t know the operating cost, however, just revenue.
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