It goes along with the programming language HTML (hypertext markup language). Websites were written in HTML which is a mostly-text file with tags like “bold” “italic” “header” and the dreaded “blink”
The browser reads the file that says
Welcome to <blink> Reddit! </blink>
And the word Reddit would blink on your screen. This still works but websites are more complex now and the HTML has more features. But back in the early 90s, that’s what we used. You couldn’t use jpg files until Netscape browser 1.1 released.
The earliest browser I can think of was called Lynx. It was text and links to other websites only, no image capability.
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