How were new slang and popular sayings/phrases spread before media?

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Like how goodbye started off as god be with you but morphed into goodbye. How did it go from one person saying it to everyone in a country saying it if there was no radio or tv to spread the word?

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Anonymous 0 Comments

Kilroy was here.

Spread through graffiti, somehow, to the unlikeliest of places.
Graffiti, of course, being a form of media.
Printed books and newspapers are also media, lots of popular sayings spread from popular books.

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