A strong currency has more buying power. The negative side of that is that the exports in that currency are more expensive.
A weak currency decreases the buying power of people using it. Think how Venezuelan’s can barely afford food (an extreme example). However, weakening a currency is a measure done to indirectly increase exports. Think for example food exports that can spoil. It’d be better to sell most (if not all) of the harvest before it spoils.
Also, some countries with weak currencies attract foreign tourists or expats that want to live off of a pension.
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