Companies can do a lot with your data. If they know what you search for, what you like, where you go and so on then they can build a profile on you. With this they can predict if you’ll like a certain product, how you’ll react to what appears in your social media feed, etc, etc, etc. They use this to manipulate you, either to buy their products, vote for their candidates…………
You may think you’re a clever person but with them knowing so much about you they can manipulate you in ways you just wouldn’t expect or understand. A lot of money is poured into manipulating us. We’re all sheep.
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